There is a set of buzzwords in business that I'm tired of. You see them in conference session titles, in books, in tag lines, and in business names. Naked. Sexy. Toilet. Sucks. Bitch. Ass. Shit. Douchebag. Fuck.
It's like we're all a bunch of junior high kids, giggling every time some one says, "girdle." We're supposed to be impressed when someone says a bad word or offers something titillating.
Deb Brown said, "I think titillating might be related to unnecessary." And she is getting close to my point. If you are relying on being titillating, you probably are not that interesting or necessary underneath.
For every Julien Smith who is authentic and true to himself including cursing, there are dozens of others for whom it's an affectation, trying to get attention.
Some of the titillators will find a certain audience, even a loyal or profitable one. And that is what is misleading: when one person gains traction as the Don Rickles of business advice, others think they should follow. And they work on honing their insults instead of their business skills.
It's not the shtick that makes it work; it's the quality of the person behind it.
I curse like a damn sailor in real life, but I still hold to some standards in my business dealings and public communications. I'm not against slipping a curse word into a speech or post when appropriate (certainly this post is a testament to that). But I don't recommend trying to build your career on a propensity to a potty mouth. Build on your own character instead.
There is such a thing as integrity. Self respect. Respect for others. This level of character is about doing something interesting and valuable.